![]() ![]() The education complex city covers an area equivalent to six and a half square kilometers and is located almost twelve kilometers from the center of the city of Sharjah. There are several higher learning institutions spread across the University City of Sharjah. The paper will then analyze the findings and make recommendations to the committee of the proposed mall construction. Thus, this report will review the perception of the students of the American University of Sharjah on the proposed mall through an online focused group survey. Besides, the construction of the mall within University City of Sharjah was seen as being economically viable since its customer catchment area was expansive beyond the students and faculty members since there are several residential estates surrounding the American University of Sharjah. The underlying scope of the mall construction proposal was to provide affordable, convenient, and diverse shopping experiences for different products and services such as restaurants, cinema, health clubs (spa and massage parlor), accommodation hotel for visiting relative of the students, fast food courts, and a sports arena. ![]()
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